Spike Interactive

4 Elements that Can Ruin Your Content Storytelling and Marketing

Stories are what we use to find meaning in our lives, which is why in content marketing, posts that manage to connect with readers often get shared the most. As with any story, however, there’s a right and not-so-right way of telling it. For companies doing blogs, marketing copies, and other content for marketing, it’s […]

Using the Power of Emotion To Rock Your PPC Campaign

When confronted with paid search, the initial words that come to mind are along the lines of “boring”, “mundane”, “dry.” They don’t have to be. Businesses across all verticals often utilize this solution because it actually does work with the right strategy. Many PPC specialists treat the field as a numbers game. They’re too busy […]

Mobile Marketing Trends for 2016 and Beyond

Few things have such a significant impact on our lives—particularly on the way we work—as mobile phones and tablets. From sending texts to accessing GPS navigation, no one could have guessed that the once-ugly Motorola “brick” phone in 1973 would develop to become such an integral part of our lives. Just as mobile phones change, […]

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