xternal links serve as trust votes that boost your website’s authority and reputation. One link to or from an authoritative site makes you a more reliable source of information – that’s what online users are looking for.
Good links are those that come from popular and authoritative sites, including those with domains ending in “.gov” or “.org”. Bad links, which may be generated by a third party, such as your competitor, can ruin your online reputation. Google may think you’re using unethical link building strategies and send you a notice of penalty via Google Search Console (previously Google Webmaster Tools).
Receiving a warning from Google doesn’t necessarily mean you’ll be getting a punishment. The notice serves as a reminder that you need to disavow and remove bad links from your website to avoid penalty. A sudden drop in search rankings is one of the consequences of having poor quality back links.
Spike Interactive will perform a complete back link analysis to find out what’s going on with your linking structures. This process helps us pinpoint the root cause of the problem and determine the right solution. Typically, we’ll need to disavow bad links and remove them completely. Additionally, we have to prove that we have successfully resolved the issue. We can also provide tips or recommendations on how to maintain your site’s good reputation.
Don’t let bad links ruin your business’s reputation and future. There’s a way to find out what’s wrong and identify the best course of action. Get in touch with the SEO masters at Spike Interactive for a comprehensive back link analysis.