In recent years, social media marketing has taken over the world of digital advertising.
With so many businesses going on board, eMarketer forecasts that ad spending for global social networking will reach $40.1 billion in 2017. Currently, about 65% of all US companies have some presence on social media, connecting to their customers through Facebook, Twitter, and Instagram.
But what makes social media marketing even more mighty? Mobile social media marketing.
Looking at recent trends, it’s clear that mobile viewership is dominating TV and desktop. In 2014, it was revealed that 71% of social media users accessed their accounts through a mobile device, e.g. smartphone and tablet. Mobile access, particularly smartphones, has greatly influenced social media use, reveals more recent survey by Pew Research Center.
If your customers are on social media, it’s likely they’re using mobile devices to stay updated. What does this mean for businesses? It’s not enough to invest in social media marketing, but more importantly – social media marketing specially catering to mobile users.
Now, here’s why you shouldn’t miss out on this great opportunity.
Relevance
Whether it’s SEO, paid search, or social media, it’s an absolute must for businesses to stay relevant. It’s one of the most effectively ways to outrank your competitors: providing your customers with information and content they want.
After all, in this highly competitive space, the objective is to stand out and make meaningful connections with your potential and existing customers. Take advantage of social media technology to deliver this kind of customer engagement. Creating a social profile that delivers compelling and powerful creatives (image and textual content), as well as personalized interactions, will certainly provide a significant competitive edge.
Furthermore, it allows for longer, more frequent conversations with customers. Facebook as an example, has instilled more emphasis on faster comment responses to where a business profile can only earn a badge by responding to 90% of the comments with an average of 15 minutes.
At the end of the day, Social media, especially on mobile devices, is easy to access. You can do it on your way to work, while doing your chores, waiting in line, before going to bed, or potty time (seriously who doesn’t?). Growth of mobile and social media technology has dramatically made it easier for both advertisers and customers to reach each other and connect with such frequency and length that no other platform can provide.
Enhanced Targeting Capabilities
Facebook, Twitter, and Instagram – the three biggest social channels – are constantly looking for ways to give marketers better targeting capabilities. With Facebook’s Local Search ads, small businesses can increase foot traffic and create more relevant reach by targeting the right people, at the right place and the right time.
While this type of Facebook ad focuses more geo-targeting, other types of ads take into account factors such as consumer behavior, demographics, interests, Liked pages, etc. Recently, Facebook integrated its targeting capabilities into Instagram. This is a huge move since there are over 400 million users on Instagram.
Meanwhile, Twitter has a range of targeting options designed to let your talk to the right users at the right time, including device targeting, behavior targeting, keyword targeting, language, interest, gender, and more.
Depending on your objective, social media platforms have the right kind of ads customized to reach the right people at the right time. That’s better targeting and better reach in one. This way, you can allot your budget and resources into specific type of ads, making every dollar count while your conversion opportunities in the process.
Why Spike Interactive?
Spike Interactive was founded to help businesses thrive. Using our technical expertise and knowledge of the latest marketing trends, we set up and manage campaigns that help you reach your goal, which is ultimately increasing your conversion rate. That is after all what every business is striving for and that is what we focus on delivering for our clients.
Start growing your business with Mobile Social Media Marketing and get in touch with us today.
