SEOs always make a case for organic search optimization, and that’s because there’s incredible value in ranking on the first page of the Google SERPs without depending on paid ads. According to a recent study, the first organic result in Google search has an average click-through rate (CTR) of 28.5 percent. The second organic result…
Does your company wrestle with how much money you ought to spend on digital marketing each year? For some people, the answer is quite clear. In a Twitter poll by Search Engine Land, 71% of strategists and marketers say they’ll be raising their marketing spend in 2017. Meanwhile, 14% plan to spend less than they…
When confronted with paid search, the initial words that come to mind are along the lines of “boring”, “mundane”, “dry.” They don’t have to be. Businesses across all verticals often utilize this solution because it actually does work with the right strategy. Many PPC specialists treat the field as a numbers game. They’re too busy…
206-472-1141