SEO

Unlocking the Power of WordPress: A Comprehensive Guide to Its Benefits in SEO, CMS Management, and Security

In the vast and ever-evolving landscape of website development, WordPress stands as a titan, offering a multitude of advantages that cater to businesses, bloggers, developers, and practically anyone seeking an online presence. Its versatility and user-friendly interface make it the go-to choice for crafting robust websites. In this blog, we’ll delve into the manifold benefits…

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The Value of Ranking on the First Page of Google SERPs

SEOs always make a case for organic search optimization, and that’s because there’s incredible value in ranking on the first page of the Google SERPs without depending on paid ads. According to a recent study, the first organic result in Google search has an average click-through rate (CTR) of 28.5 percent. The second organic result…

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Surviving COVID-19: Why Businesses Need SEO Now More Than Ever

Once again, governments around the world have taken measures to keep people at home to limit further infection. As a result, more and more people are turning to the internet to interact with their loved ones, discover and share information, and make purchases. As brick and mortar stores may be forced to close down once…

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Aiming for Position Zero: A Guide to Google’s Featured Snippets

In today’s digital age, your Google ranking can be the difference between success and bankruptcy. Companies of all sizes and industries can easily rise or fall if they don’t leverage their digital presence through strategies like search engine optimization. No matter how effective your services or products are, if you don’t appear on the first…

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How the New Google Search Console Can Help Improve Mobile Experience

In 2018, mobile phones surpassed other methods of online access in terms of website traffic. Approximately 52.2 percent of website traffic worldwide came from mobile phones this year, skyrocketing from 0.7 percent in 2009. This may be due to the increase in smartphone sales in recent years, as well as the portability and convenience of…

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Where Should You Allot Your Digital Marketing Spend?

Does your company wrestle with how much money you ought to spend on digital marketing each year? For some people, the answer is quite clear. In a Twitter poll by Search Engine Land, 71% of strategists and marketers say they’ll be raising their marketing spend in 2017. Meanwhile, 14% plan to spend less than they…

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HTTP to HTTPS: Why Should You Make The Move

As an entrepreneur, it’s perfectly understandable to devote the bulk of your time and resources into managing the business. But you have to remember that all external elements, particularly your website, are a powerful tool in your online marketing arsenal, which, in the modern context, is as good a marketing strategy as any. In the…

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SEO Isn’t Dead, and It’s Getting Stronger

Rumors have it that SEO is dead, and it’s not the most well regarded marketing channel there is. Well, some rumors are just “rumors” and far from reality. You won’t realize the truth unless you experience quality SEO and enjoy the fruits of its labor. According to a recent study, 58% of B2B marketers believe…

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