Does your company wrestle with how much money you ought to spend on digital marketing each year? For some people, the answer is quite clear. In a Twitter poll by Search Engine Land, 71% of strategists and marketers say they’ll be raising their marketing spend in 2017. Meanwhile, 14% plan to spend less than they […]
In recent years, social media marketing has taken over the world of digital advertising. With so many businesses going on board, eMarketer forecasts that ad spending for global social networking will reach $40.1 billion in 2017. Currently, about 65% of all US companies have some presence on social media, connecting to their customers through Facebook, […]
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