When it comes to local online marketing, it is all about making your business easy to find. After all, with over 1 billion websites on the internet, it can be easy to be buried under all of them. Even if you limit yourself to a local area, there will be hundreds of websites, give or take, directly competing within your niche.

If you want to increase the visibility of your website and make the most out of your search engine optimization strategies, you will have to claim and optimize your local listings.

Claim Your Business Listing

While traditional organic search results look at the authority of your website and the quality of links to your domain, Google Local Listings, also known as Snack Packs or Local Stacks, function a little differently. In fact, the listing results and the top organic search results do not always feature the same websites, though they can be interrelated.

Your local listing focuses on your business’s physical address in the city of search. You will have to claim your listing first, meaning, that you will have to create a profile and submit your business to Google My Business.

It usually starts by creating a compelling and attractive profile cover and image, followed by a clear description of your company. You will want to make sure that your business name, phone number, address, and URL are accurate and updated.

Of course, you will want to add daily content to boost activity on your page and receive reviews from customers, making sure to respond to them within 24 hours. All of these factors improve the visibility of your local listings whenever someone from your area searches for your products or services.

Optimize Your Business Listing

Your listing should be informative and engaging, and helpful to your customers. Google usually shows additional search filters for these local listings, based on your customers’ search location and history.

What you want to do is to cater to these local customers by understanding how they search for services and why – optimizing your listing to reflect this boosts your visibility. Optimizing your business listing boosts your SEO efforts and grows your business.

Spike Interactive Media helps your business grow. Our extensive experience in digital marketing allows us to maximize the benefits of your local business listing. We set up and manage your business campaigns with the ultimate goal of increasing your conversion rate.

To comprehensively optimize of your business listings, get in touch with the experts today. Contact Spike Interactive.