Rumors have it that SEO is dead, and it’s not the most well regarded marketing channel there is. Well, some rumors are just “rumors” and far from reality. You won’t realize the truth unless you experience quality SEO and enjoy the fruits of its labor.

According to a recent study, 58% of B2B marketers believe SEO is the best tool for lead generation. This marketing technique contributes to a large percentage of new leads and customers gained by businesses and organizations across the globe.

What Does the Stats Say

Did you know that over 90% of online users still make decisions after seeing or browsing the first page of SERPs? Research shows that 75% of users never scroll past this page. If your website appears on the first five organic search results, you have the highest chance of securing targeted traffic. More traffic means more opportunities to capture leads and increase conversion of sales. A great SEO strategy will make this possible.

What Search Engines and Users Want

Search engines, such as Google, want to provide users the most relevant results to their queries. That is why they update their algorithms and modify their Webmaster and Quality Guidelines regularly. You and your SEO specialists must adhere to these guidelines in order to:

  • Improve site rankings
  • Maintain high rankings
  • Avoid penalties/manual actions
  • Provide the best user experience

According to industry experts, 93% of online experiences begin with a search engine. Studies show that 64% of all web traffic comes from organic search. Customers are looking for your products or services online and their buying decision depends greatly on what they see on the SERPs. They want to find the exact information they need. Using the right SEO strategy, you can rank for the terms (keywords) that your target customers are searching with.

How SEO Can Help Your Business

Google recently revealed three of the most important search ranking factors that business owners and SEO specialists should keep an eye on. According to Andrey Lipattsev, a Search Quality Senior Strategist at Google, the top three ranking signals are:

  1. Quality Content
  2. Links
  3. RankBrain

This announcement confirmed that SEO works well with other techniques, such as content marketing, link building, and semantic search. Of course, Google is looking at many other factors when deciding where your website will rank on search results. Refer to Search Engine Land’s Periodic Table of Ranking Factors for more information.

As SEO professionals, we use the most effective yet ethical techniques to build the authority and get your website to show up not just on the first page, but continue to grow to the top three organic listings. We do this by improving every aspect of your on-page and off-page SEO campaign, which includes:

  • Quality of on-page content
  • User experience (includes web design and navigation)
  • Site speed
  • Responsiveness (Mobile-friendly)
  • Linking structure (internal and external)
  • Quality of Publishers
  • Meta descriptions and title tags
  • Site authority
  • Local citations
  • Reviews and comments
  • Alt tags on images
  • Schema attribute
  • Content structure
  • Social signals
  • Headlines and Subheads

Google is continuing to pay more attention to user experience. SEO combined with expert web design and other techniques, such as engaging content and social media marketing, can boost your web presence and organic authority. As long as there is search, SEO will be the backbone of every online marketing strategy.

Contact Spike Interactive to learn more about the importance of current SEO and how our methodology can improve your campaigns and grow your business.