The SEO Shift No One Can Afford to Ignore For over twenty years, SEO has been all about one giant: Google. Marketers have poured hours into keyword research, link building, and tweaking metadata, all in the race for that golden first-page ranking. But here’s the twist: the game is changing right under our noses. People […]
In recent years, social media marketing has taken over the world of digital advertising. With so many businesses going on board, eMarketer forecasts that ad spending for global social networking will reach $40.1 billion in 2017. Currently, about 65% of all US companies have some presence on social media, connecting to their customers through Facebook, […]
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