Where Should You Allot Your Digital Marketing Spend?

Does your company wrestle with how much money you ought to spend on digital marketing each year? For some people, the answer is quite clear.

In a Twitter poll by Search Engine Land, 71% of strategists and marketers say they’ll be raising their marketing spend in 2017. Meanwhile, 14% plan to spend less than they did in 2016, and 15% plan to spend around the same.

While the majority of marketers are gearing up to allocate more budget on SEO, PPC, Social Media, and Content Marketing, which of these strategies do you think deserves more of your attention this year?

It’s 2017; SEO is Still a Big Deal

About 14 years since its inception, SEO still stands out as an effective strategy in the digital arena. By getting your website where it should be – at the top of the search results – at the right time, you get one-step closer to your bottom line: sales.

But because it’s 2017, search engines have never been smarter. Play by the rules (use white hat techniques) or suffer the consequences. Thinking you can get away with black hat SEO puts you at great risk of getting penalized by Google, which, businesses have learned over the years, is simply not worth it.

Content is (Still) King

In SEO speak, content has often been referred to by marketers as “King” on the basis that quality content is the heart and soul of effective SEO. Recently, “content” has branched off into becoming its own marketing platform, projected to grow into a $300 billion industry by 2019.

For businesses who don’t have a solid strategy in place yet, 2017 is the best time to focus more on this platform.

Start with a content strategy, and then decide the kind of content that best serves your purpose: whether it’s strengthening brand awareness, driving traffic or increasing your conversion rate. Don’t limit yourself to blog posts or case studies. Compelling content goes beyond text and uses engaging audiovisual elements. Video content is now the trend.

With Spike Interactive, you will get the boost you need to make the most of your digital marketing investment. Our SEO and Content Marketing strategies are effective, ethical, and consistent. We can also help you launch or strengthen your social media and PPC campaign efforts.