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Impact of Local Reviews on Your Business

Harnessing the Power of Reputation Management: The Impact of Local Reviews on Business Revenue

In today’s digital age, the success of any business is intricately tied to its online reputation. With the proliferation of online review platforms, particularly Google Business Profile (GBP) reviews, reputation management has become a cornerstone of effective marketing strategies. The impact of local reviews, whether positive or negative, can significantly influence a business’s revenue streams,…

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benefits of wordpress websites

Unlocking the Power of WordPress: A Comprehensive Guide to Its Benefits in SEO, CMS Management, and Security

In the vast and ever-evolving landscape of website development, WordPress stands as a titan, offering a multitude of advantages that cater to businesses, bloggers, developers, and practically anyone seeking an online presence. Its versatility and user-friendly interface make it the go-to choice for crafting robust websites. In this blog, we’ll delve into the manifold benefits…

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SEO agency seattle

The Value of Ranking on the First Page of Google SERPs

SEOs always make a case for organic search optimization, and that’s because there’s incredible value in ranking on the first page of the Google SERPs without depending on paid ads. According to a recent study, the first organic result in Google search has an average click-through rate (CTR) of 28.5 percent. The second organic result…

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importance of SEO during pandemic

Surviving COVID-19: Why Businesses Need SEO Now More Than Ever

Once again, governments around the world have taken measures to keep people at home to limit further infection. As a result, more and more people are turning to the internet to interact with their loved ones, discover and share information, and make purchases. As brick and mortar stores may be forced to close down once…

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Position zero and rank zero SEO

Aiming for Position Zero: A Guide to Google’s Featured Snippets

In today’s digital age, your Google ranking can be the difference between success and bankruptcy. Companies of all sizes and industries can easily rise or fall if they don’t leverage their digital presence through strategies like search engine optimization. No matter how effective your services or products are, if you don’t appear on the first…

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Speed It Up: Make Your WordPress Site Load Quickly for Higher SERP Ranking

Websites powered by WordPress, which enjoys a CMS market share of nearly 60%, can experience slow loading times, causing visitors to bounce or leave immediately. Mobile websites encounter the same problem; if a page takes six seconds or more to load users are 106% more likely to click away. The high bounce rate, in turn,…

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How the New Google Search Console Can Help Improve Mobile Experience

In 2018, mobile phones surpassed other methods of online access in terms of website traffic. Approximately 52.2 percent of website traffic worldwide came from mobile phones this year, skyrocketing from 0.7 percent in 2009. This may be due to the increase in smartphone sales in recent years, as well as the portability and convenience of…

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Google URL Shortener

Add Short Brand Links to Your Digital Marketing Campaign

In the world of social media, especially websites like Twitter, character count is practically a form of currency. Though Twitter has largely stopped counting links as characters, the truth is that nobody wants to see a full-length link on their feeds — They would rather allocate those characters for their personal tweets. If you want people…

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Digital Marketing Spend 2017

Where Should You Allot Your Digital Marketing Spend?

Does your company wrestle with how much money you ought to spend on digital marketing each year? For some people, the answer is quite clear. In a Twitter poll by Search Engine Land, 71% of strategists and marketers say they’ll be raising their marketing spend in 2017. Meanwhile, 14% plan to spend less than they…

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Speak, Don’t Type: Voice Search’s Soaring Popularity and Its Impact on Your Web Marketing

Here’s the thing: It’s easier to speak into than to type on your mobile device. It’s easier because you can do other things, such as walk or cook, while getting directions or buying something from the Web. By 2020, comScore projects that 50% of people will be using voice to search online. And if the…

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Claim and Optimize: Grow Your Business with Local Listings

When it comes to local online marketing, it is all about making your business easy to find. After all, with over 1 billion websites on the internet, it can be easy to be buried under all of them. Even if you limit yourself to a local area, there will be hundreds of websites, give or…

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http versus https

HTTP to HTTPS: Why Should You Make The Move

As an entrepreneur, it’s perfectly understandable to devote the bulk of your time and resources into managing the business. But you have to remember that all external elements, particularly your website, are a powerful tool in your online marketing arsenal, which, in the modern context, is as good a marketing strategy as any. In the…

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