Author: Spike Interactive

Here’s the thing: It’s easier to speak into than to type on your mobile device. It’s easier because you can do other things, such as walk or cook, while getting directions or buying something from the Web. By 2020, comScore projects that 50% of people will be using voice to search online. And if the […]

When it comes to local online marketing, it is all about making your business easy to find. After all, with over 1 billion websites on the internet, it can be easy to be buried under all of them. Even if you limit yourself to a local area, there will be hundreds of websites, give or […]

As an entrepreneur, it’s perfectly understandable to devote the bulk of your time and resources into managing the business. But you have to remember that all external elements, particularly your website, are a powerful tool in your online marketing arsenal, which, in the modern context, is as good a marketing strategy as any. In the […]

Rumors have it that SEO is dead, and it’s not the most well regarded marketing channel there is. Well, some rumors are just “rumors” and far from reality. You won’t realize the truth unless you experience quality SEO and enjoy the fruits of its labor. According to a recent study, 58% of B2B marketers believe […]

#HatersGonnaHate is a good motto for people who are trying to cut down on the negativity in their lives. But, it’s not the most solid advice for businesses. If people don’t like your brand, they’re going to tell their friends about it, and that’ll start a grapevine even the most powerful PR machines have trouble […]

In recent years, social media marketing has taken over the world of digital advertising. With so many businesses going on board, eMarketer forecasts that ad spending for global social networking will reach $40.1 billion in 2017. Currently, about 65% of all US companies have some presence on social media, connecting to their customers through Facebook, […]

Stories are what we use to find meaning in our lives, which is why in content marketing, posts that manage to connect with readers often get shared the most. As with any story, however, there’s a right and not-so-right way of telling it. For companies doing blogs, marketing copies, and other content for marketing, it’s […]

When confronted with paid search, the initial words that come to mind are along the lines of “boring”, “mundane”, “dry.” They don’t have to be. Businesses across all verticals often utilize this solution because it actually does work with the right strategy. Many PPC specialists treat the field as a numbers game. They’re too busy […]

Few things have such a significant impact on our lives—particularly on the way we work—as mobile phones and tablets. From sending texts to accessing GPS navigation, no one could have guessed that the once-ugly Motorola “brick” phone in 1973 would develop to become such an integral part of our lives. Just as mobile phones change, […]