Archives

Once again, governments around the world have taken measures to keep people at home to limit further infection. As a result, more and more people are turning to the internet to interact with their loved ones, discover and share information, and make purchases. As brick and mortar stores may be forced to close down once […]

In today’s digital age, your Google ranking can be the difference between success and bankruptcy. Companies of all sizes and industries can easily rise or fall if they don’t leverage their digital presence through strategies like search engine optimization. No matter how effective your services or products are, if you don’t appear on the first […]

Websites powered by WordPress, which enjoys a CMS market share of nearly 60%, can experience slow loading times, causing visitors to bounce or leave immediately. Mobile websites encounter the same problem; if a page takes six seconds or more to load users are 106% more likely to click away. The high bounce rate, in turn, […]

In 2018, mobile phones surpassed other methods of online access in terms of website traffic. Approximately 52.2 percent of website traffic worldwide came from mobile phones this year, skyrocketing from 0.7 percent in 2009. This may be due to the increase in smartphone sales in recent years, as well as the portability and convenience of […]

In the world of social media, especially websites like Twitter, character count is practically a form of currency. Though Twitter has largely stopped counting links as characters, the truth is that nobody wants to see a full-length link on their feeds — They would rather allocate those characters for their personal tweets. If you want people […]

Does your company wrestle with how much money you ought to spend on digital marketing each year? For some people, the answer is quite clear. In a Twitter poll by Search Engine Land, 71% of strategists and marketers say they’ll be raising their marketing spend in 2017. Meanwhile, 14% plan to spend less than they […]

Here’s the thing: It’s easier to speak into than to type on your mobile device. It’s easier because you can do other things, such as walk or cook, while getting directions or buying something from the Web. By 2020, comScore projects that 50% of people will be using voice to search online. And if the […]

When it comes to local online marketing, it is all about making your business easy to find. After all, with over 1 billion websites on the internet, it can be easy to be buried under all of them. Even if you limit yourself to a local area, there will be hundreds of websites, give or […]

As an entrepreneur, it’s perfectly understandable to devote the bulk of your time and resources into managing the business. But you have to remember that all external elements, particularly your website, are a powerful tool in your online marketing arsenal, which, in the modern context, is as good a marketing strategy as any. In the […]

Rumors have it that SEO is dead, and it’s not the most well regarded marketing channel there is. Well, some rumors are just “rumors” and far from reality. You won’t realize the truth unless you experience quality SEO and enjoy the fruits of its labor. According to a recent study, 58% of B2B marketers believe […]