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#HatersGonnaHate is a good motto for people who are trying to cut down on the negativity in their lives. But, it’s not the most solid advice for businesses. If people don’t like your brand, they’re going to tell their friends about it, and that’ll start a grapevine even the most powerful PR machines have trouble […]

In recent years, social media marketing has taken over the world of digital advertising. With so many businesses going on board, eMarketer forecasts that ad spending for global social networking will reach $40.1 billion in 2017. Currently, about 65% of all US companies have some presence on social media, connecting to their customers through Facebook, […]

Stories are what we use to find meaning in our lives, which is why in content marketing, posts that manage to connect with readers often get shared the most. As with any story, however, there’s a right and not-so-right way of telling it. For companies doing blogs, marketing copies, and other content for marketing, it’s […]

When confronted with paid search, the initial words that come to mind are along the lines of “boring”, “mundane”, “dry.” They don’t have to be. Businesses across all verticals often utilize this solution because it actually does work with the right strategy. Many PPC specialists treat the field as a numbers game. They’re too busy […]

Few things have such a significant impact on our lives—particularly on the way we work—as mobile phones and tablets. From sending texts to accessing GPS navigation, no one could have guessed that the once-ugly Motorola “brick” phone in 1973 would develop to become such an integral part of our lives. Just as mobile phones change, […]