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How the New Google Search Console Can Help Improve Mobile Experience

In 2018, mobile phones surpassed other methods of online access in terms of website traffic. Approximately 52.2 percent of website traffic worldwide came from mobile phones this year, skyrocketing from 0.7 percent in 2009. This may be due to the increase in smartphone sales in recent years, as well as the portability and convenience of…

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http versus https

HTTP to HTTPS: Why Should You Make The Move

As an entrepreneur, it’s perfectly understandable to devote the bulk of your time and resources into managing the business. But you have to remember that all external elements, particularly your website, are a powerful tool in your online marketing arsenal, which, in the modern context, is as good a marketing strategy as any. In the…

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importance of customer reviews

The Reason for Reviews

#HatersGonnaHate is a good motto for people who are trying to cut down on the negativity in their lives. But, it’s not the most solid advice for businesses. If people don’t like your brand, they’re going to tell their friends about it, and that’ll start a grapevine even the most powerful PR machines have trouble…

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4 Elements that Can Ruin Your Content Storytelling and Marketing

Stories are what we use to find meaning in our lives, which is why in content marketing, posts that manage to connect with readers often get shared the most. As with any story, however, there’s a right and not-so-right way of telling it. For companies doing blogs, marketing copies, and other content for marketing, it’s…

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Using the Power of Emotion To Rock Your PPC Campaign

When confronted with paid search, the initial words that come to mind are along the lines of “boring”, “mundane”, “dry.” They don’t have to be. Businesses across all verticals often utilize this solution because it actually does work with the right strategy. Many PPC specialists treat the field as a numbers game. They’re too busy…

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Mobile Marketing Trends for 2016 and Beyond

Few things have such a significant impact on our lives—particularly on the way we work—as mobile phones and tablets. From sending texts to accessing GPS navigation, no one could have guessed that the once-ugly Motorola “brick” phone in 1973 would develop to become such an integral part of our lives. Just as mobile phones change,…

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